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GS1 Digital Link Global

GS1 Sunrise 2027

GS1 Sunrise 2027 — Retail 2D Barcodes

Industry initiative · End of 2027
Regulation
GS1 Digital Link
Jurisdiction
Global
Status
Industry pressure
Key date
End of 2027
Who it affects

Brands and manufacturers selling through major retail channels globally — Walmart, Target, Carrefour, and others have already issued supplier requirements.

What it requires

GS1 Sunrise 2027 is an industry initiative — not a statutory mandate — targeting universal 2D barcode readability at retail POS by end of 2027. Products should carry a GS1 Digital Link QR code encoding the GTIN. A dual-marking approach (1D + 2D) is recommended during the transition period.

How QRStandard helps

Generate GS1-compliant QR codes encoding your GTIN as a Digital Link URL. No custom resolver infrastructure required. Bulk-generate across thousands of SKUs from a single CSV upload. No per-scan fees — ever.

What you get

The infrastructure behind every compliant QR code

PrintOnce Redirect

Print once. Update forever.

The QR code is affixed to the product at the factory. The URL behind it is managed from your dashboard. Your documentation server changes — the code on the product does not.

Document Hosting

Upload your document. No server needed.

Attach a PDF manual, safety datasheet, or certificate directly to the QR code. No external hosting required — your document is stored in the EU and served instantly on scan.

Audit Trail

Every change logged for inspection.

Every destination change is recorded: timestamp, previous URL, new URL, and the user who made it. Export as CSV for regulatory inspection documentation in seconds. Immutable by design.

Bulk Generation

Thousands of codes. One CSV upload.

Upload serial numbers and destination URLs. Download a ZIP of print-ready QR codes. No per-scan fees — ever. No infrastructure to maintain on your side.

Start your GS1 Sunrise 2027 registry today.

Start your Registry — first 3 codes free. No credit card required. EU-hosted, GDPR compliant by design.

First 3 dynamic codes free · No scan caps · No code expiry