EU Wine E-Label

Who it affects

Wineries and wine importers selling in the EU market across all still, sparkling, and fortified wine categories.

What it requires

Each wine SKU must carry its own QR code on the label. Ingredients and nutritional information may be delivered digitally via the QR link instead of printed on the label. The QR code cannot link to pages with marketing content and must not collect personal data from consumers.

How QRStandard helps

One QR per wine SKU linking to a compliant e-label page. Update the destination each vintage as ingredient or nutritional data changes — without redesigning the physical label. No consumer data collection, no marketing redirect. GDPR-safe by design.

What you get

The infrastructure behind every compliant QR code

PrintOnce Redirect

Print once. Update forever.

The QR code is affixed to the product at the factory. The URL behind it is managed from your dashboard. Your documentation server changes — the code on the product does not.

Document Hosting

Upload your document. No server needed.

Attach a PDF manual, safety datasheet, or certificate directly to the QR code. No external hosting required — your document is stored in the EU and served instantly on scan.

Audit Trail

Every change logged for inspection.

Every destination change is recorded: timestamp, previous URL, new URL, and the user who made it. Export as CSV for regulatory inspection documentation in seconds. Immutable by design.

Bulk Generation

Thousands of codes. One CSV upload.

Upload serial numbers and destination URLs. Download a ZIP of print-ready QR codes. No per-scan fees — ever. No infrastructure to maintain on your side.

Start your EU Wine E-Label registry today.

Start your Registry — first 3 codes free. No credit card required. EU-hosted, GDPR compliant by design.

Get started free See pricing

First 3 dynamic codes free · No scan caps · No code expiry